You are here:

How to Repost on Instagram: Ways to Reshare Content From Other Users


Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram.

In this post, we’ll show you different free ways to repost on Instagram in a few simple steps. But before diving in, let’s discuss why reposting on Instagram can benefit your brand.

Why should your brand repost on Instagram?

Instagram is one of the largest social media sites on the market. With over one billion monthly active users, brands that incorporate the site into marketing strategy can reach larger audiences and gain visibility faster over other social media channels.

And with an audience like that, you want to consistently post high-quality content — but that can take time, effort, and resources that may not fit your budget just yet. Since most marketers post between 3-4 times per week, you should have a backlog of content to keep up with demand. 

Additionally, user-generated content (UGC) performs exceptionally well. In fact, 90% of consumers say UGC holds more influence over their buying decisions than promotional emails and even search engine results.

Not only does the image likely appeal to Warby Parker customers, but it ultimately made Warby Parker marketers’ jobs easier — they didn’t need to create that content in-house.

Reposting to Instagram can help you highlight brand endorsements from your customers, brand loyalists, and employees. UGC is typically considered more trustworthy since a consumer isn’t gaining anything by promoting your product or service (unless it’s an advertisement) — they’re just doing it to tell their audiences that they like your product. 

How to Repost on Instagram

Instagram allows you to repost other users’ Reels and posts to your own Instagram Story using its native reposting functionality. However, it has its limits: It doesn’t let you repost to any permanent part of your Instagram profile, including your feed, Reels, or videos.

In other words, Instagram only lets you temporarily share someone else’s content for 24 hours max. If you do want to keep it permanently, you can add it to an Instagram Story Highlight.

If you’re looking to add a post to your permanent feed and credit the original creator, read about how to do that in the next sections. For now, let’s learn how you can repost content to your Story and add it to your highlights.

Play Video