If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns.
Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results.
Table of Contents
- Benefits of Creating an AI Marketing Campaign
- 7 Ways to Use Generative AI in Marketing Campaigns
- 5 AI Tools [Reviewed] to Add to Your Marketers’ Arsenal
- Which AI tool pitches the best marketing campaigns?
Benefits of Creating an AI Marketing Campaign
First, why would you want to create an AI marketing campaign in the first place? Most of us associate higher-level strategy and thinking as a solely human function, but AI is becoming more competent in this area.
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Think about how AI tools are trained: They use machine learning to analyze the top-performing campaigns across email, social media, and search results.
They use big data to find and replicate the top marketing campaigns, borrowing from their format and syntax while giving you an original campaign idea.
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